Consumer validation and sensory evaluation are crucial tools in any new product development (NPD) process. These methods help us understand whether consumers like a new product, prefer it over competitors or accept it based on its sensory characteristics. By conducting thorough consumer preference testing, we foster a culture of product leadership within our company. Additionally, keeping up with trends is essential for maintaining a competitive edge in your market. We support our customers by providing market data from renowned research agencies. This data helps you to offer product solutions that resonate with consumers and stay ahead of the competition.